Start transforming your sales process today!
This course teaches you:
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Defining Leads with ICPs and Buyer PersonasCreating clear and precise lead definitions using ideal customer profiles (ICPs) and buyer personas -
Choosing Key Data Points for Prospect FitChoosing the right data points that best determine prospects’ fit and intent -
Implementing an Effective Lead Scoring ModelSetting up and applying a lead scoring model
We wanted to test waters for new geographies and the team
generated over 200 leads.
They set up quite a few conversations all of which
lead us to believe that the test has favorable results and merits a deeper presence in
the region.
RISHIKA MEHROTRA
Chief Marketing Officer
SMOKESCREEN


